We are looking for a dynamic, results-oriented Product Manager. Ideal for a strategic thinker with a passion for identifying and capitalizing on growth opportunities, this role focuses on driving customer acquisition, engagement, and retention through data-driven strategies while continuously refining the product to enhance the user experience and prepare for full-scale market success.
• Growth strategy development: Design and execute data-driven strategies to increase customer retention, engagement, and purchase frequency, aligned with business objectives.
• Growth strategy development:
• User acquisition & onboarding: Lead cross-channel campaigns (social media, partnerships, grassroots) and optimize the onboarding experience to improve user satisfaction and retention.
• User acquisition & onboarding:
• Customer segmentation & personalization: Leverage customer data to create targeted segments, crafting personalized journeys and touchpoints to enhance engagement.
• Customer segmentation & personalization:
• Retention-focused campaigns: Develop multi-channel retention campaigns (e.g., email, SMS, app notifications) to drive repeat purchases and loyalty.
• Retention-focused campaigns
• Customer journey mapping: Map and optimize the customer journey, creating seamless and engaging experiences to build long-term relationships.
• Customer journey mapping
• Loyalty & location-based offers: Integrate loyalty programs and location-based offers to encourage frequent interactions and repeat business.
• Loyalty & location-based offers:
• Customer feedback & product improvement: Actively collect and analyze user feedback to guide iterative product enhancements.
• Customer feedback & product improvement:
• Experimentation & optimization: Design and conduct A/B tests and experiments to validate growth hypotheses, optimizing product features and campaigns.
• Experimentation & optimization:
• Risk management & project oversight: Identify and mitigate project risks, conducting post-project reviews to drive continuous improvement.
• Risk management & project oversight:
• Cross-functional collaboration: Work with product, marketing, IT, and CRM teams to ensure alignment with customer-focused strategies and objectives.
• Cross-functional collaboration:
• Metrics tracking & reporting: Monitor, analyze, and report on growth metrics to enhance customer lifetime value and engagement.
• Metrics tracking & reporting: